Traditional marketing is a dying art and online marketing for dentists and other businesses is becoming so much more important, particularly in this digital age. Here are some quick tips to help you market your dental practice.
Even if you are not familiar with what Google local is by name, there is no doubt that you have experienced it or used at some point when interacting with the Google search engine. Google Local is a way to promote your website by creating a business profile with Google and this will tie in with location, so that any search results for an area will show your business. These appear above other search results and are one of the best ways to get your dentistry seen and to get your site visited. Remember that there is also a review system for Google Local and this can really help to build your brand and reputation, because the reality is that if you do promote your business through Google Local and do not provide a great service, then people will see your site, but will not use your services.
Another great way to generate interest in your business is to engage your customers and potential customers through social media. One idea is to use this to promote your image, why not support a local charity or school and build a positive reputation for your brand. Keeping things interesting through social media is one of the best ways to get new customers, even if you do not manage to get a sale off a particular person it is important to remember that they are interconnected with many other people and simple things like liking or sharing links on Facebook can lead others to your business.
Search Engine Optimisation (SEO)
It has to be said that there are many great artists out there, but that does not mean that these artists get seen or noticed and the same is true for your website and its content. One way that you can help to boost your visibility is through the use of search engine optimisation and this is where certain techniques are used to boost your rank in search engines. The aim is obviously to be as high as possible, because this will give your website the best chance of being accessed by potential customers, having a ranking on the fifth page is almost useless to you as there are very few people that search past the first four pages on a search engine. If you think of your own habits when it comes to search engines you will most likely find that you will only take results on the first page, so it is of the utmost importance that your website ranks there for a particular search.